Postcard marketing is an effective and inexpensive way for businesses to connect with their target audiences. Because so many businesses have shifted advertising efforts to focus on internet marketing almost exclusively, people are getting less “snail” mail and are more apt to read the mail they receive, such as marketing postcards. However, there are things you can do that can make your postcard marketing efforts even more effective. These are a few prime examples.
Make Your Postcard Visually Appealing.
Visual appeal includes the use of eye-catching images, bright colors and clear messaging. Avoid being too noisy and skip the clashing colors that scream 1980s advertising methods. Make sure you only use high-quality photos and that the images on your postcard are relevant to your business.
Be Clear. Be Brief.
Keep your message short, succinct and sweet. The more difficult your message is to understand, the less likely it is to resonate with your audience. Use positive action words and keep your message light and friendly at all times. Postcards do not have a lot of room. This is your opportunity to prove that Shakespeare’s statement “Brevity is the soul of wit,” is accurate.
Use Space Wisely.
A postcard may not seem like a large amount of space for advertising, but it’s bigger than many business owners realize – especially if you make an effort to make use of all the available space.
Drive Traffic to Your Internet Resources.
Postcards are great and highly effective, but you have to keep sending them out in order to continue getting the desired results. Sending customers to your Instagram, Pinterest, Facebook or Twitter pages gives you the opportunity to reach out to them and really connect day after day after day. You can also send them to your website for more information about your organization and your email, where they can ask you any questions, or voice any concerns they may have.
Tell Your Audience What You Want.
Use a straightforward call to action that lets them know exactly what you want them to do. Leave no ambivalence in your statement. Tell them to call your office, stop by your showroom, visit your website, or sign up for your mailing list. Tell them the one thing that is most important for them to do and drive that message home.
Have a Specific Goal for Your Postcard.
Before you even begin your efforts to use postcards for marketing, it is essential to have a specific goal or purpose in mind and dedicate every aspect of the postcard toward achieving that goal. This includes the design, the message, and even the colors and fonts used in creating the postcard. Have a plan and make sure your postcard promotes that overall goal.
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